What to sell,
what to say.
Every Monday, Bitna tells beauty creators which K-beauty products are rising on TikTok Shop, the hooks that convert, the objections in the comments — and one thing to fix on their channel.
No card. Your TikTok handle is enough.
3 answers in every brief:
3 answersSellSayGrowMini reportMy templateComment objectionsClaim warningsSeoul signal
Aug 17 · @glowwithamyThis week's mini report
Top beauty videos this week, decodedSkincare · US · 40 videos
@seoulskinsecretsauthority hook · 31s
4.1×@kbeauty.julesbefore/after + countdown · 28s
3.2×@glowwithamyquestion hook · 34s
2.6×What won this week
Authority openers beat product-name openers 2 to 1.Under 35 seconds. Texture in the first 5.Every top video answered one objection on camera.
Common structure · hook → problem → demo → proof → cta
Aug 17 · @glowwithamyWhat creators are pushing
Products getting the most creator coverage this weekTikTok Shop · Skincare · US
PDRN Pink Peptide SerumMedicube
212
Heartleaf 77% TonerAnua
188
Collagen MaskBiodance
161
PDRN is crowded with big accounts — you still get in because samples are open at your size.
Aug 17 · @glowwithamyYour template
Your script templateBuilt from your 2 outliers + 40 top videos · editable
hookOpen with authority or a question — never the product name.
problemName the one skin problem your comments ask about.
demoTexture on camera in the first 5 seconds.
proofOne before/after or a day-count result.
cta“Linked in my shop” + the objection you answered.
Edit templateUse for next Say
Bitna writes next week's Say in your template.
Week of Aug 17 · @glowwithamyThis week's mini report
Top beauty videos this week, decodedSkincare · US · 40 videos analyzed
@seoulskinsecretsauthority hook · 31s4.1×
@kbeauty.julesbefore/after + countdown · 28s3.2×
@glowwithamyquestion hook · 34s2.6×
@derm.diaries“derm said” + texture demo · 22s2.4×
@skin.byulPOV hook · 19s2.1×
What won this week
Authority openers (“my derm said”) beat product-name openers 2 to 1.Under 35 seconds. Texture shown in the first 5.Every top video answered one objection on camera.
Common structure · hook → problem → demo → proof → cta
Week of Aug 17 · @glowwithamyWhat creators are pushing
Products getting the most creator coverage this weekTikTok Shop · Skincare · US
Medicube PDRN Pink Peptide Serum212 creators
MedicubeSeoul · 3 wks ahead
Anua Heartleaf 77% Toner188
Anua
Biodance Bio-Collagen Mask161
Biodance
Beauty of Joseon Relief Sun143
Beauty of JoseonSeoul · 3 wks ahead
TIRTIR Mask Fit Red Cushion97
TIRTIR
PDRN is crowded with big accounts — you still get in because samples are open at your size. Skip the cushion this week.
Week of Aug 17 · @glowwithamyYour template
Your script templateBuilt from your 2 outliers + 40 top videos · editable
hookOpen with an authority or question hook — never the product name.
problemName the one skin problem your audience types in comments.
demoTexture on camera in the first 5 seconds, 10-second absorb.
proofOne before/after or a day-count result.
cta“Linked in my shop” + the objection you just answered.
Edit templateUse for next Say
Bitna writes next week's Say in your template.
Week of Aug 17 · @glowwithamyMonday 7:00 AM
From Bitna · Mon 7:00am
Your Monday brief — Sell · Say · Grow
Five products to sell this week, picked for a skincare account your size.Hooks, comment objections and claim warnings for every one of them.And one fix for your channel, read out of your last 30 videos.
Open this week's briefSample data from a 5K–20K skincare affiliate account. Yours is built from your own handle and market.
Built for creators who sell.
Not a ranking dashboard. A coach that tells you what to do about this week — in your niche, at your follower size, in your market.
5
products to sell, every Monday3 + 3
hooks and comment objections per product30
of your latest videos, decoded3 wks
Korea-first signal: what rises in Seoul hits US TikTok ~3 weeks laterOne brief. Three answers.
Every Monday, the same three questions get answered for your account: what to sell, what to say, what to fix. Only Bitna reads the Seoul signal — what's rising in Korea before it hits your FYP.
This week · 1 of 5
PDRN Pink Peptide SerumMedicube
Rising15%Seoul · 3 wks ahead
Not saturated in your band — 4 creators your size are on it.Anua Heartleaf 77% TonerBiodance Collagen Mask
Sell5 products this week for your niche and follower band — trend, commission, samples open, not saturated yet.
Winning hook“I asked my derm what actually rebuilds skin barrier and she said one word: PDRN.”
“$34 for a serum is too much”2–3 drops a use — realistically a 2-month bottle.
Claim warning · “clinically proven to heal overnight” — unsupported efficacy claim.
Say3 winning hooks per product, a script skeleton, the top 3 objections from comments with a reply line, and claim warnings.
Most-used hookquestion
Median length34s
Best dayWed
Best hour14:00 UTC
4.1דderm said” hook, Wed 2pm
3.2×before/after + countdown
GrowYour last 30 videos, decoded: hook type, length, posting time, outliers — and one fix for this week.
SellSayGrow
This week01 / 05
Medicube PDRN Pink Peptide Serum
Low saturation in your follower band. The derm angle has not been used in your niche this month.Rising15%Samples open
Also this week
Anua Heartleaf 77% Toner12%
Biodance Bio-Collagen Mask10%
TIRTIR Mask Fit Red Cushion8%
Beauty of Joseon Relief Sun10%
Week of Aug 17@glowwithamy
Sell5 products this week for your niche and follower band — trend, commission, samples open, not saturated yet.
Hook 01I asked my derm what actually rebuilds skin barrier and she said one word: PDRN.
“Isn't this just salmon sperm extract?”It's a purified DNA fragment, not the raw extract.
Script
hookMy derm said one word: PDRN.
demoTwo drops, day 1 vs day 14.
proofKorean derms use it after laser.
ctaIt is in my shop — bundle is cheaper.
Claim warning · “clinically proven to heal overnight” is an unsupported efficacy claim.
Say3 winning hooks per product, a script skeleton, the top 3 objections from comments with a reply line, and claim warnings.
Most-used hookquestion
Median length34s
Best dayWed
Best hour14:00 UTC
Posts by day
Both of your outliers open with a question — try that opener on 3 videos this week.MTWTFSS
Outliers
4.1דderm said” hook, Wed 2pm
3.2×before/after + countdown
@skinbyjunosame serum, Tuesdays, question opener
GrowYour last 30 videos, decoded: hook type, length, posting time, outliers — and one fix for this week.
30 seconds to your first brief.
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01Tell us your handlePlatform, niche, follower band, where you sell.
02First brief in 24 hoursSell · Say · Grow for your account, in your inbox. Free.
03Then every MondayKeep it weekly for $19/month. Cancel anytime.
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Weekly Sell · Say · Grow brief
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Cancel anytime
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